Your Labor Day plans just got a lot more cinematic: This Saturday, Sept. 3, is National Cinema Day and for one day only, movie tickets will be just $3 in many American theaters.
The Cinema Foundation, a new non-profit organization launched by the National Association of Theater Owners, announced the holiday and its incentives: Movie showings will cost no more than $3, in every format, in more than 3,000 theaters and on more than 30,000 screens. The major chains participating include AMC Theatres and Regal Cinemas, as are all major film studios.
"After this summer's record-breaking return to cinemas, we wanted to do something to celebrate moviegoing," said Cinema Foundation president Jackie Brenneman. "We're doing it by offering a 'Thank you' to the moviegoers that made this summer happen, and by offering an extra enticement for those who haven't made it back yet."
Showings will begin with a sizzle reel of upcoming movies from A24, Amazon Studios, Disney, Focus Features, Lionsgate, Neon, Paramount, Sony Pictures Classics, Sony, United Artists Releasing, Universal, and Warner Bros.
This year's National Cinema Day is the first ever, with hopes that it will become an annual event on Labor Day weekend.
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