Mark your calendars: Sunday, Aug. 27 is America's Day at the Movies.
The Cinema Foundation has announced the second annual National Cinema Day will take place this Sunday, with tickets available for all movies, all formats, all showtimes, all day for no more than $4 at participating theaters.
"Following the rousing success of the first annual National Cinema Day, we look forward to once again welcoming everyone to join us at the theaters and gather for the communal experience of one America's favorite pastimes — moviegoing," says Jackie Brenneman, president of The Cinema Foundation. "We're looking forward to celebrating an exciting slate of new releases. From beloved family favorites and outrageous comedies to thought-provoking dramas and thrilling adventures, there's something for everyone. Let's all go!"
The Cinema Foundation, a non-profit launched by the National Association of Theater Owners, is dedicated "to promoting the essential cinema exhibition industry" and "to shaping the future of the great collective experience of moviegoing and the cinema industry." The first-ever National Cinema Day was held over Labor Day Weekend in 2022.
"Movies have the power to bring us together to share in the joy, the thrill and the magic of a great story told on the big screen," says Michael O'Leary, President and CEO of NATO. "National Cinema Day is a celebration of movie fandom and of the uniting role that movie theaters play in our communities."
This year's National Cinema Day will be hosted at more than 3,000 participating locations with more than 30,000 screens across the country. New films opening the weekend of August 27 include Bottoms, Gran Turismo and Retribution, playing alongside box office hits from this summer like Barbie, Blue Beetle, and Oppenheimer. To mark the occasion, a singalong version of The Little Mermaid will return to theaters, as will classic re-releases including Oldboy, Jurassic Park, Lady Bird, and more.
To buy tickets or to see a list of participating theaters visit NationalCinemaDay.org.