"We all write our own stories," Richard Montañez says in the first trailer for Flamin' Hot. "This is mine."
Directed by Eva Longoria, the movie tells the true story — at least, according to Montañez (played on-screen by Jesse Garcia) — of how he went from Frito-Lay janitor to the inventor of Flamin' Hot Cheetos, the iconic spicy snack, using his Mexican-American heritage to forever revolutionize not only the snack food industry but pop culture at large. The cast also includes Annie Gonzalez, Dennis Haysbert and Tony Shalhoub.
Though Longoria cut her teeth directing episodes of TV series like Jane the Virgin and Black-ish — along with La Guerra Civil, the 2022 feature documentary about Oscar De La Hoya and Julio César Chávez — Flamin' Hot marks her narrative feature film directorial debut, working from a script by Lewis Colick and Linda Yvette Chávez.
"Being underestimated is the best position to be in. Like, let's go prove ourselves!" Longoria said during her appearance on the Academy's Seen. "So every day that I showed up during prep, and on the set and the filming of that movie, in the editing, it's 110 percent, because I have to prove that I can do this to people. I know I can do it, but I got to prove to everybody else that I can."
Flamin' Hot begins streaming on Hulu and Disney+ on June 9. Watch the trailer below.
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